Warning: stripos() [function.stripos]: Offset not contained in string in /home/starting/public_html/wp-content/plugins/wp-affiliate-pro.php(11) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code(1) : eval()'d code on line 753

The nitty-gritty about Link Exchanges

When Link Exchange programs first came out site owners would visit “broker” site and agree to swap links with another site and raise traffic for both. Over time several types evolved

How is the linking done ?

In the early days , back links were done manually and some exchanges still work this way. A specific set up the links as quickly as they should. Other Link exchanges use automated link exchange. This is great for getting many more links - often, the service automatically builds and maintains the link list - but they are not relevant and can lose the hosting site valuable traffic

Where the link is located on your web page

Some systems require that you place a link to the target on your site. Others systems require that you put a small snippet of html code on your site that goes to the exchange and sources a banner. This is easier to set up but not so useful advantageousif you need back links as the only site linking back to you is the exchange

How the back links link to each other

Most manual links are one-to-one - you link to your partner and he links back. Links using a central server are many-to-many - your site may link to many others and they will link to you. There are also manual multi-way exchanges where you link to site A, Site A links to site B, B to C and C back to you. These look less obvious to the search engines’ back links appraisal algorithms

To which site does the link on your site link to?

This is another major factor for you to consider .
Does it complement your site and outline a related concept in more detail? If so, that’s great
Does it link to a random site (as a number of automated systems do)? Not so good - you may lose traffic
Does it link to a competitor’s site ? You really don’t want that

I highly recommend that you restrict the use of Link Exchanges to those that really do complement your site - I recommend Value Exchange from SBI! (While you are on that site , check out the free ebook “Make your Links work about halfway down) Sure, it is more work, but you don’t lose all that traffic that you’ve worked so hard to build up.

Other resources

For part 1 of this article - How to use other people's websites to Increase Traffic and PageRank - click here is here on the New Era Affiliate Marketing Information

Questions

If you have any further information requests about building traffic, please let me have it here

Tags: online business, women entrepreneurs, internet marketing business